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Heidi Zak

Co-Founder & Co-CEO

Co-Founder and Co-CEO of ThirdLove

Turned an unpleasant bra shopping experience into a revolution in the underwear industry. Passionate about making great-fitting, comfortable and beautiful bras for all women. Loves chasing her kids around San Francisco’s playgrounds and cooking for friends and family.

#WeAreAllAngels: Join Us Live on Instagram During the VS Fashion Show

November 30, 2018  |  Heidi Zak

The past couple months have been eventful, to say the least. At the peak of it all, I decided to write an open letter to Victoria’s Secret in The New York Times, calling out the appalling comments made by the company’s Chief Marketing Officer. Here’s how it all unfolded. It all began in October when…

Founder Friday: I’m a CEO and a CM(other)O, with Heidi Zak

November 19, 2018  |  Heidi Zak

As a #ByWomenForWomen company, we love celebrating brands that are led by fellow female founders. Our new series, Founder Friday, is a chance to get to know some of these standout women, including our very own Heidi Zak! The first time I got pregnant, my husband Dave and I had just raised our first round…

An Open Letter to Victoria’s Secret

November 19, 2018  |  Heidi Zak

Dear Victoria’s Secret, I was appalled when I saw the demeaning comments about women your Chief Marketing Officer, Ed Razek, made to Vogue last week. As hard as it is to believe, he said the following: “We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still…

Founder Friday: The Realities of Being a Female CEO in a Male-Dominated Industry, with Heidi Zak

November 16, 2018  |  Heidi Zak

As a #ByWomenForWomen company, we love celebrating brands that are led by fellow female founders. Our new series, Founder Friday, is a chance to get to know some of these standout women, including our very own Heidi Zak! Raising money as a female founder is difficult. It’s challenging for anyone to get funding for a…

How to Measure Bra Size the ThirdLove Way

October 30, 2018  |  Heidi Zak

Getting measured for a bra is historically an unpleasant and awkward experience that typically goes something like this: you visit a chain retailer or department store, a salesperson measures you in a dressing room, and you walk away with a bra that probably doesn’t fit. In fact, 80 percent of women are wearing the wrong…

Founder Friday: What ThirdLove Is Made of with Heidi Zak

October 26, 2018  |  Heidi Zak

As a #ByWomenForWomen company, we love celebrating brands that are led by fellow female founders. Our new series, Founder Friday, is a chance to get to know some of these standout women, including our very own Heidi Zak! Six years ago, I had the crazy idea of starting my own company to solve one of…

Justina Blakeney discusses size inclusion at ThirdLove HQ

June 14, 2018  |  Heidi Zak

  The energy of a room changes when Justina Blakeney walks into it. It gets lighter, happier. When she visits the ThirdLove headquarters in the DogPatch neighborhood of San Francisco she’s casually stylish in a black one-piece with a sophisticated v-neck. She greets the staff like old friends even though many of them have just…

Our New Sizes Aren’t Plus Sized. They’re Just YOUR Size

June 12, 2018  |  Heidi Zak

“You don’t carry my size.” As the founder of a bra company, there are few things more painful than hearing a customer say those words. I founded ThirdLove five years ago, and from day one my goal has been to create bras that that help women feel confident and comfortable. The knowledge that any woman…

Our Brand From Floor To Ceiling: ThirdLove’s Stunning New Office

May 30, 2018  |  Heidi Zak

When we set out to build a stunning new headquarters for ThirdLove we had some big goals. We wanted to create a workspace that inspired teamwork and creativity, something open and inviting where our team could seamlessly connect and collaborate. “Part of our culture is that you never know where the next great idea is…

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