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Tricia Ismail

Senior Editor
Senior Editor who lives in her Lace Balconette in Marigold.
Loves surfing, skiing, and high rise denim.

Meet Arah Sims: First Recipient of the TL Effect

October 09, 2020  |  Tricia Ismail

“Women of color are prolific entrepreneurs, but there’s a huge gap between that participation in entrepreneurship and the access to the capital that’s needed to scale and grow those businesses.” Said beautifully by our very own Veronique Powell, we started the TL Effect to solve for the imbalance amongst business leaders and the lack of…

Where Are They Now: Nadia Boujarwah of Dia & Co

August 25, 2020  |  Tricia Ismail

In honor of Women’s Equality Day, we are celebrating strong women doing amazing things by catching up with some of our favorite trailblazers. It is a rare thing when you come across a brand that embodies the change you want to see in the world: enter, Dia & Co. After checking in with Founder Nadia…

Where Are They Now: Yanghee Paik of Rael

August 25, 2020  |  Tricia Ismail

In honor of Women’s Equality Day, we are celebrating strong women doing amazing things by catching up with some of our favorite trailblazers. What started as organic personal care quickly grew to be something greater. As Yanghee Paik, Founder of Rael, looks back on the road that led her here, her ultimate mission is clear:…

Where Are They Now: Jordana Kier and Alex Friedman of LOLA

August 24, 2020  |  Tricia Ismail

In honor of Women’s Equality Day, we are celebrating strong women doing amazing things by catching up with some of our favorite trailblazers. It started with a simple question, “What’s in a tampon?” Last time we spoke with Jordana Kier and Alex Friedman of LOLA, the goal was simple: provide transparency into what goes into…

ThirdLoves Heidi Zak on Adapting and Evolving During COVID-19

July 08, 2020  |  Tricia Ismail

“We had to rethink very, VERY, quickly how we were running our company.” Grow:Virtual is a group of retail founders, marketers, and tech providers, who come together to create educational digital content surrounding marketing strategies, resource optimizations, and growth in the new world of retail. Our Co-Founder and Co-CEO, Heidi Zak, launched her own digital…

The TL Effect

June 17, 2020  |  Tricia Ismail

We are dedicated to creating a future where founders reflect our country’s demographics, but as a female-founded and led company, we are very aware that we have a long, long way to go. Fortune just released the latest statistics on Fortune 500 companies. Out of 500 companies, there are 37 women CEOs, which is the…

Support Equality

June 08, 2020  |  Tricia Ismail

Resources to help you get involved and drive change. The past few months have illuminated years of appalling tragedies and systemic inequalities, including the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor (among too many others). With the current protests, the call for change is echoing across the country. While this is a long road,…

Always-On Discount for Essential Workers

May 22, 2020  |  Tricia Ismail

In the midst of COVID-19, we are extending our support to those working tirelessly to support all of us. As a way of saying “Bra-Vo” to the amazing women who keep us safe in the face of uncertainty, we are now offering an always-on 15% discount for military, veterans, healthcare workers, first responders, and teachers. …

Support for Those on the Frontlines of COVID-19

April 17, 2020  |  Tricia Ismail

How We Say, “Bra-Vo” These are truly unprecedented times. We count ourselves lucky to be fully operational with orders shipping out on time, but we realize the most important thing right now is supporting each other, and our community.  We believe one person can make a difference, and many people collectively can make an even…

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