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Tricia Ismail

Senior Editor
Senior Editor who lives in her Lace Balconette in Marigold.
Loves surfing, skiing, and high rise denim.

ThirdLoves Heidi Zak on Adapting and Evolving During COVID-19

July 08, 2020  |  Tricia Ismail

“We had to rethink very, VERY, quickly how we were running our company.” Grow:Virtual is a group of retail founders, marketers, and tech providers, who come together to create educational digital content surrounding marketing strategies, resource optimizations, and growth in the new world of retail. Our Co-Founder and Co-CEO, Heidi Zak, launched her own digital…

The TL Effect

June 17, 2020  |  Tricia Ismail

We are dedicated to creating a future where founders reflect our country’s demographics, but as a female-founded and led company, we are very aware that we have a long, long way to go. Fortune just released the latest statistics on Fortune 500 companies. Out of 500 companies, there are 37 women CEOs, which is the…

Support Equality

June 08, 2020  |  Tricia Ismail

Resources to help you get involved and drive change. The past few months have illuminated years of appalling tragedies and systemic inequalities, including the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor (among too many others). With the current protests, the call for change is echoing across the country. While this is a long road,…

Always-On Discount for Essential Workers

May 22, 2020  |  Tricia Ismail

In the midst of COVID-19, we are extending our support to those working tirelessly to support all of us. As a way of saying “Bra-Vo” to the amazing women who keep us safe in the face of uncertainty, we are now offering an always-on 15% discount for military, veterans, healthcare workers, first responders, and teachers. …

Support for Those on the Frontlines of COVID-19

April 17, 2020  |  Tricia Ismail

How We Say, “Bra-Vo” These are truly unprecedented times. We count ourselves lucky to be fully operational with orders shipping out on time, but we realize the most important thing right now is supporting each other, and our community.  We believe one person can make a difference, and many people collectively can make an even…

“We Saw What the Largest Player Was Doing, and Did the Opposite”

April 15, 2020  |  Tricia Ismail

Dave Spector at eTail West for a Fireside Chat with Alexandra Wilson, Associate Editor at Forbes     It’s never easy to swim against the current, but that’s exactly what Dave Spector and Heidi Zak set out to do when they started ThirdLove. At eTail West 2020, a conference where the top minds in retail…

The Graphic Lace Collection

April 07, 2020  |  Tricia Ismail

  If you have taken the time to look up “feminine” in the dictionary, you would have been met by an archaic sentiment confining women to being delicate, demure beings who cannot fend for themselves. Defined as being gentle, sensitive, and dainty, we wanted to give women the opportunity to redefine feminine on their own…

“In Order to Collect Data, You Have to Provide Value to Your Customer”

March 23, 2020  |  Tricia Ismail

ThirdLove CEO Heidi Zak Spoke on the Data-Driven Business Panel at Startup Grind Global 2020  Did you know that every time you take ThirdLove’s Fit Finder®, you are helping another woman find her perfect fit? Heidi Zak explains how ThirdLove is harnessing data to help current and future customers find support and deliver a better…

Color Story: Sunset Shades

March 21, 2020  |  Tricia Ismail

Curated colors that tell the story of our seasonal inspiration. Here is the story of our latest: Sunset Shades.  Is there anything more magical than golden hour? The moment the sun starts to set and washes the world in golden light, we can’t help but lose ourselves in an overwhelming admiration for life and its…

Our Story
Every woman deserves to feel comfortable and confident. That core belief drives our company, from the products we design to how we give back. Learn More
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