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Tricia Ismail

Senior Editor
Senior Editor who lives in her Lace Balconette in Marigold.
Loves surfing, skiing, and high rise denim.

Always-On Discount for Frontline Workers

May 22, 2020  |  Tricia Ismail

In the midst of COVID-19, we are extending our support to those working tirelessly to support all of us. As a way of saying “Bra-Vo” to the amazing women who keep us safe in the face of uncertainty, we are now offering an always-on 15% discount for military, veterans, healthcare workers, first responders, and teachers. …

Support for Those on the Frontlines of COVID-19

April 17, 2020  |  Tricia Ismail

How We Say, “Bra-Vo” These are truly unprecedented times. We count ourselves lucky to be fully operational with orders shipping out on time, but we realize the most important thing right now is supporting each other, and our community.  We believe one person can make a difference, and many people collectively can make an even…

“We Saw What the Largest Player Was Doing, and Did the Opposite”

April 15, 2020  |  Tricia Ismail

Dave Spector at eTail West for a Fireside Chat with Alexandra Wilson, Associate Editor at Forbes     It’s never easy to swim against the current, but that’s exactly what Dave Spector and Heidi Zak set out to do when they started ThirdLove. At eTail West 2020, a conference where the top minds in retail…

The Graphic Lace Collection

April 07, 2020  |  Tricia Ismail

  If you have taken the time to look up “feminine” in the dictionary, you would have been met by an archaic sentiment confining women to being delicate, demure beings who cannot fend for themselves. Defined as being gentle, sensitive, and dainty, we wanted to give women the opportunity to redefine feminine on their own…

“In Order to Collect Data, You Have to Provide Value to Your Customer”

March 23, 2020  |  Tricia Ismail

ThirdLove CEO Heidi Zak Spoke on the Data-Driven Business Panel at Startup Grind Global 2020  Did you know that every time you take ThirdLove’s Fit Finder®, you are helping another woman find her perfect fit? Heidi Zak explains how ThirdLove is harnessing data to help current and future customers find support and deliver a better…

Color Story: Sunset Shades

March 21, 2020  |  Tricia Ismail

Curated colors that tell the story of our seasonal inspiration. Here is the story of our latest: Sunset Shades.  Is there anything more magical than golden hour? The moment the sun starts to set and washes the world in golden light, we can’t help but lose ourselves in an overwhelming admiration for life and its…

How to Tell the Difference Between Different Types of Bras

March 19, 2020  |  Tricia Ismail

A cheat sheet for all the bra styles and their unique benefits.  Do you like lower cut cups, or a little more coverage? Do you like straps that are wider set, or closer together? Always dedicated to finding your perfect fit, we are utilizing our bra expertise to guide you through the different bra styles…

Say Goodbye to Panty Lines

March 13, 2020  |  Tricia Ismail

Our Comfort Stretch Underwear Collection    Smooth, sleek, and beautifully simple, our Comfort Stretch Underwear is made for a second-skin fit that feels like nothing, only more comfortable. A no show underwear designed to eliminate panty lines, our Comfort Stretch Collection is stitch-free with smooth seams—no bunch or digging—so that every pair fits perfectly, and…

Parenting Tips From Real Parents

March 07, 2020  |  Tricia Ismail

ThirdLove Parents Share Their Tried-and-True Advice “My five-year-old told me that I need to take more photos of her. When I asked why, she said it’s because she’s much older than her sister and will die first so her sister will probably want to look at pictures of her after she dies — she currently…

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