Oct. 10, 2018
Fun fact: when ThirdLove designs any product, we branch off of our existing core styles to show consistency in both fit and style across our line. That way, customers can expand their personal collection while still enjoying familiar features that make our bras so great. Our 24/7™ Lace Back T-Shirt Bra is the perfect example of our product evolution and Ra’el Cohen, ThirdLove’s Head of Design, takes us behind the seams.
Inspired by the handcrafted lace cutouts and lace detailing that graced the runways, ThirdLove’s designers set out to translate the popular trend in a way that felt authentic to us. This instant favorite shares the same, impeccable fit and silhouette as our 24/7™ Classic T-Shirt Bra but with subtle lace accents.
“Too often bras are beautiful but don’t fit well, so we knew we had to raise the bar,” Ra’el said. “Starting with our Classic T-Shirt cup and wire, we draped ornate lace over the bare bones and the shape took form.”
The back lace wings add a special touch, while the smoothing, memory foam cups and soft microfiber offer the all-day comfort of our original best-seller. Our Lace Back T-Shirt Bra is meant to be worn as your special-occasion bra and your everyday go-to.
“Our design team is constantly challenged to push the boundaries of basic,” Ra’el said. “We always design for fit and comfort, but it’s thoughtful touches like this delicate lace detail that transform your everyday bra into anything but ordinary.”
The Lace Back T-Shirt Bra is available in cup sizes A-F (DDDD), and will soon come in a fourth color for fall. On Oct. 17, ThirdLove will be launching this style in Olive, a gorgeous hue our team spotted in Paris.
“When we saw the Olive Green lace, we instantly fell in love and thought that every woman in America would, too!”
In the meantime, shop the Lace Back T-Shirt collection below!