Oct. 08, 2018
Here at ThirdLove, we take customer input seriously. As a data-driven company that’s dedicated to perfect fit, we design our products with your feedback in mind. And our all-new Pima Cotton Collection is no exception.
Breathable cotton underwear
Not only did we hear you, we listened. You requested underwear that’s even more light and breathable than what we already offer. You requested cotton. After two years of developing and perfecting something so seemingly simple, we finally launched our much-anticipated Pima Cotton Underwear (and our 24/7™ Pima Cotton T-Shirt Bra) for the first time ever.
Soft premium cotton
The result is underwear that delivers on all fronts without any of the expectations that come with traditional cotton. Available in a hipster and thong, our Pima Cotton Underwear is made with an exceptional cotton variety for an unbelievably soft and luxurious feel.
“When we were developing the fabric, we went through many rounds to land on this premium cotton,” said Valerie Yurchanka, ThirdLove’s Senior Designer. “We wanted to make sure the fabric was really soft and smooth and felt amazing on the body.”
The matching details
Though meant to be your everyday layer, our Pima Cotton Underwear was created with thoughtful details that could be easily overlooked. The rounded, microfiber edge, for example, is the same material found in our core styles, including the 24/7™ Classic T-Shirt Bra. The microfiber prevents the fabric from riding up or cutting into the skin, and its inside stitching was done to be soft for invisible comfort.
“I’m going to buy 20 in every color myself,” Valerie said. “The hipster is my new go-to; I love the fit of it.”
See the colors offered below — and prepare to live in them.