ThirdLoves Heidi Zak on Adapting and Evolving During COVID-19

“We had to rethink very, VERY, quickly how we were running our company.”

Grow:Virtual is a group of retail founders, marketers, and tech providers, who come together to create educational digital content surrounding marketing strategies, resource optimizations, and growth in the new world of retail.

Our Co-Founder and Co-CEO, Heidi Zak, launched her own digital episode to share how ThirdLove has navigated through the unprecedented times of COVID-19. With limited resources and the customer mindsets constantly changing, Heidi shares how an online bra company has honed in on our successes and scaled learnings to be more creative and agile, for a positive impact on our business and community.