Introducing Comfort Stretch, the Underwear You've Been Waiting For

Nicole Yi

Contributor

posted

Dec. 18, 2018

About a year ago, we set out to do for underwear what we’ve done for bras: make the best-fitting, most comfortable pieces ever. Today, we got there.

Made from a new body-hugging fabric for a completely seamless look, our Comfort Stretch thong and bikini are unlike anything you’ve ever worn before. Buttery soft and unbelievably comfortable, these bottoms are made to look and feel like a second skin. Better yet, we designed Comfort Stretch to move with your body without ever rolling up or digging in.

Despite the ultra-simple look of our new underwear, the design process wasn’t easy. The road to perfection included 27 steps, from incorporating customer feedback to innovating bonded, no-show seams to make the fabric stay put. The result: underwear you can wear every day, no matter the outfit or occasion.

Comfortable and stretchy — we call it Comfort Stretch. Available in XS to 3X.