Tag: thirdlove

How We Say, “Bra-Vo” These are truly unprecedented times. We count ourselves lucky to be fully operational with orders shipping out on time, but we realize the most important thing right now is supporting each other, and our community.  We believe one person can make a difference, and many people collectively can make an even…

Dave Spector at eTail West for a Fireside Chat with Alexandra Wilson, Associate Editor at Forbes     It’s never easy to swim against the current, but that’s exactly what Dave Spector and Heidi Zak set out to do when they started ThirdLove. At eTail West 2020, a conference where the top minds in retail…

Meet your everyday staple. This style forms to your unique shape and creates a smooth silhouette — no matter what you’re wearing. With the perfect balance of comfort and support, this is one you can always rely on.  Works well for most breast shapes. Shop T-Shirt Bras

40 percent of women have breasts that differ in size, ranging from a slight asymmetry to an entire cup size difference. It’s common to have asymmetric breasts in combination with any of the shapes below. Fit tip: Explore bras with removable inserts, like our 24/7 Classic Uplift Plunge or the 24/7 Lace Contour Plunge to…

Cup gaping tends to be a common issue for Athletic shapes due to the lack of volume up top.  Fit tips: Explore t-shirt styles, like our 24/7™ Classic T-Shirt Bra, which will help lift your breasts comfortably.  

Bell Shapes typically characterize women with larger cup sizes. You may commonly experience overflow with minimal coverage styles like balconette or demi.  Fit tips: Explore bras with full coverage, like those in our Full Coverage Collection, which feature wider, memory foam straps that provide support, but never dig in.

Relaxed shapes tend to have longer breasts that hang. Fit tips: Try a balconette style, which has a slightly shorter cup for more fullness at the top.

Just as its name suggests, East West shapes are characterized by wide-set breasts that gravitate away from the chest center. You may find that it’s more difficult to achieve cleavage with certain tops. Fit tips: Look for full coverage bras to help bring your breasts up and together.

Round shapes may find that they don’t need a whole lot of coverage or support, making many padded bras unnecessary.   Fit tips: Most styles will work well for your shape, but try a wireless bra for days when you only want light support or a balconette style when you want an ultra-flattering fit.