Nicole Yi
ContributorNov. 28, 2018
Cotton is queen and the ThirdLove team couldn’t agree more. Since launching our Pima Cotton Collection in October, the new line has quickly become a customer and office favorite. In fact, our best-selling 24/7™ Pima Cotton T-Shirt Bra sold out within just the first few weeks. And now, we’re excited to announce that it’s back in stock and newly available in Plum Perfect.
We surveyed a few of our own — including the designers — to find out why our Pima Cotton bra and underwear are absolute must-haves.
“I love the fact that it’s the exact same fit as the Classic T-Shirt Bra but with a fresh look. Because I’m an E cup, a bra with a clean finish can sometimes make me look big, but the subtle keyhole detail makes it feel more feminine. I also like the fact that I can cross it in the back.”
— Clare Karunawardhane, Director of Design
“It’s soft, sleek, and seriously comfortable. This bra takes our classics to the next level in a way that feels fresh but true to ThirdLove.”
— Heidi Zak, Co-Founder and Co-CEO
“It’s an everyday bra that’s special. The fabric feels really nice and the subtle shine of the band against the matte cotton surface makes it look contemporary. And I love the fit of the hipster; it’s my new go-to.”
— Valerie Yurchanka, Senior Designer
“Day, night, weekday, weekend — this is the bra I gravitate to the most in my bra drawer! I love its modern lines and irresistibly soft feel. It’s the most flattering bra in my collection. It’s so versatile and gives you a great shape under everything.”
— Kate Kittredge, Head of Brand Strategy
Shop all Pima Cotton here!
